Set Up an Anonymous Survey in Qualtrics

Last modified 9/20/2023

There are two primary features (Anonymous Responses and Anonymous Links) in Qualtrics that must be used for a survey to be anonymous. To be considered anonymous, both features must be used.

Anonymous Responses

This feature should be used if you do not want to collect IP addresses or location data and wish to keep the participant’s responses anonymous. Enabling this feature will ensure that IP addresses and location data are not connected to the participant’s responses.

  1. After creating the survey, click on the Survey Options tab (Figure 1).

    Figure 1:

    Screenshot depicting the Survey Options tab within Qualtrics Survey
  2. Check the box next to Anonymize Response (Figure 2).

    Figure 2:

    Screenshot depicting the Survey Options pane within Qualtrics Survey
  3. Click the Save button at the bottom-right of the Survey Options pane

This feature should be used if you want to distribute a link to a survey where names and emails are not associated with responses. Using this feature, located within the Distributions tab under Qualtrics Projects, will allow anyone with a link to the survey to take the survey (Figure 3).

Figure 3:

Screenshot depicting the Distributions tab within Qualtrics Projects

  • Click on the Get a single reusable link button (Figure 4).

    Figure 4:

    Screenshot depicting the Distributions options within Qualtrics Projects
  • Copy the provided link and then post it in your recruiting document.
    • You can customize the link as well.
    • The Anonymous Link tab should be open by default (Figure 5).

      Figure 5

      Screenshot depicting the Anonymous Link pane within Qualtrics

For more information about anonymous surveys in Qualtrics, go to the following links:

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