Last modified 12/21/2021
Links are important for helping direct people where to go through or from your document. Often displayed as text, links should be functional and usable.
- Be concise. The link text should be just long enough to convey the purpose of the link
- Avoid single letter links
- Avoid generic link text such as "Click here," "Read More," and "Learn More.
- Short URLs are okay (i.e. www.IllinoisState.edu)
- Avoid using long and complicated URLs with a jumble of numbers and letters. Instead provide a text hyperlink describing the purpose or target.
Descriptive Link Language Example
Carefully consider the text you use to describe links. Avoid using generic wording. Works such as “Click here" and "More" are not very helpful to people who rely only on link text for direction. People using assistive technology are able to open a list of links to help them navigate through documents and web pages. Try to use descriptive and meaningful link language as your hyperlink text. Doing so will also increase search optimization for your website.
Example: Avoid writing: "To select your team members, click here."
Instead write: “use this form to select your team members."
The second option provides meaning and function of the link. Following the link will lead you to a place where you can select team members. No one is surprised when the link opens a form for requesting team members.
Linking email addresses
Linking email addresses offers quick access to communication tools.
Links to Email programs
If the link activates an email program to open (e.g. Outlook), use the person's email address as the linked text.
Links to contact forms
For links to contact forms or pages of information, avoid using the email address. Instead provide desriptive text link.
Example: Contact Reggie or Send Reggie an email