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Modified 2/216/2024

In this article: 

  • What is Information Architecture? 
  • Methods for organizing information
  • How to utilize visual elements 
  • Examples

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To do this method, label each card with its own piece of information you want included on the website. Then, group them based on which category they fall under. For example, if one of your categories is an “About” page for your organization, the cards you may sort under it could be “History,” “Mission,” and “Goals.” Below is an example of a digital version of this, using information from theIKEA website.  

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If you still feel unsure about the results of your card sorting, recruit a few willing volunteers to go through this process and compare the results. That way, you havean outside perspective on how intuitive your site’s navigation is.  

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Information architecture involves a balance between how much information is shown immediately and how much needs a little bit more navigatingto be found. You don’t want to put all the information on your site on one page (see the above example), but you also don’t want to hide your information in endless layers of subcategories. Try putting yourself into the shoes of a potential user of your site and figure out the most intuitive way to going about go about organizing it