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If you find it easy to find and purchase what you need from an online store or access the information you were looking for, then you are much more likely to go back to that site and use it again. So, this is what you should be trying to achieve through your own site's design.
Good Information Architecture
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Below is an example of these categories in action. If a user was looking for men’s shoes used for playing soccer, they would hover over “MEN“Men,” go to “SHOES“Shoes,” and then click on “SOCCER” “Soccer” (see figure 2). If the user cannot find what they need using these categories, the search bar is always at the top right no matter where the user is on the website.
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A poorly organized site might prevent people from visiting it again, especially if they never end up finding the information that they need. If you put too much content on a page, how do users know where to look? One important principle of user experience is the principle of choices, which states that there should be a limited number of options available at any given time to prevent a user from wasting their time or becoming confused.
The Craigslist home page (see figure 3) is an example of bad IA. While there is quite a bit of information provided and a useful search bar, that is about all that there is. The lack of images and white space cause a blur effect on the page. Creating a larger page with spaced out information may be more effective here. If you're not familiar with the site, you may have to scan the entire page and read all of the links in order to find what you are looking for. This voice against the principle of choices, because there There are dozens of links on just one page alone that gives a user too many options to look through all at once, and too many choices can be overwhelming.
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Icons are small visual tools used to represent functions on the interface. A user will be able to navigate a website using the icons, limiting the number of words used on the screen. Icons should be simple, consistent, and universal. For example, a magnifying glass is commonly associated with the search barfunction, which we can see on the IKEA website (see figure 7).
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The icons below (see figure 8) are all similar in style with one another. Though they each convey a different meaning, they are within the same icon family and makes "family," which helps make the page more visually consistent.
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