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Information Architecture (IA) is a series of design choices and techniques that prioritize the organization, structure, and labeling of page content and pages in a way that is simple and easy for users to understand and navigate. It’s a layout for how you display the content on your websites and a way to show users how to navigate your site and utilize its functions.find what they are looking for on your site without becoming confused or frustrated.
Why use Information Architecture?
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If you find it easy to find and purchase what you need from an online store or access the information you were looking for, you’re then you are much more likely to go back to that site and use it again.
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